There are between 2 million – 4 million new blog posts published every day (depending on the source of the statistics).
With more than 500 million blogs already in existence and more launching each day, it’s clear that blogging is very popular.
Have you ever considered starting a blog?
There are many different reasons to start a blog, and in this article we’ll look at 9 reasons that may be enough to convince you.
1. To Make Money
Did you know that some bloggers are earning 6 or 7 figures per year without a traditional job? Of course, these high-income bloggers are in the minority, but there are plenty of people who are able to earn a significant income by running their own blog.
I’ve been a full-time blogger since 2008, and I’ve been fortunate enough to earn far more as a blogger than I ever earned from any previous job.
And it’s not just about being able to make money, but it’s also about being able to earn a living in a flexible way. As a blogger, you can work from anywhere. You don’t need to spend time and money commuting to an office every day.
Bloggers are also able to have some control over the hours that they work and how much they work.
I’m certainly not going to claim that making money as a blogger is easy. I work full-time hours and I’ve always treated it like any other type of business. But my family and I have definitely benefited from the flexibility of my schedule. I can work while traveling or take time off whenever I need to. I’m able to take a short break each day to pick my daughter up from school. I can schedule my work around any personal or family responsibilities instead of the other way around.
2. To Build a Business
Not only does blogging allow you the possibility of making money now, but it also gives you the potential to build a legitimate business. Your blog and online business is a valuable asset that you can sell when you are ready to walk away.
When I started my first blog, I had a full-time job as an auditor. When I reached the point where I could leave my full-time job, I put in two weeks notice and left my job. I collected my final paycheck and I was done.
However, with a blog or an online business, you can sell it and walk away with a few years’ worth of profit. The valuation of every online business will be different, but many blogs could be sold for somewhere around three years’ worth of profit. That means when you are ready to sell and move on to something else, you can walk away with a nice parting gift.
How many jobs will pay you three years of salary when you leave?
Selling a blog or online business is a lot more realistic than it seems. It’s not only for big businesses that are worth millions and billions of dollars. Over the years, I’ve sold several different blogs ranging from $1,000 to $500,000. Even as a solo blogger with no employees, I’ve been able to make more than $1.2 million just from selling the blogs that I started.
3. To Promote an Existing Business
Maybe you already have a business and you’re looking for new ways to market and grow that business. Blogs can be great for generating traffic, which can lead to more sales, new clients, leads, or whatever generates money for your business.
Blogs can be used to promote online businesses and traditional offline businesses. It doesn’t matter what type of business you run, starting a blog could help.
4. To Learn
Many bloggers aim to help readers who want to learn. But the truth is, you’ll also learn a lot for yourself through the process of growing a blog.
The topic of my first blog was web design. When I started the blog, I had a small amount of experience with web design, but I certainly wasn’t an expert. Several years later, I started a photography blog. Again, I had a small amount of experience, but I was nothing more than a hobbyist.
In both cases, I learned a ton throughout the process of starting and growing a blog on those topics. When you run a blog, you’ll immerse yourself in the topics that you cover, and you’re bound to learn as you go.
For that reason, I think it’s a great idea to start a blog on a topic that you want to learn more about. It’s a great way to learn, help others, and make money at the same time.
5. To Develop New Skills
There are a lot of valuable skills that can be developed through the process of growing a blog. Obviously, your writing skills are likely to improve. But you may also pick up or improve skills related to:
- Social media marketing
- Search engine optimization
- Email marketing
- Affiliate marketing
- Managing Facebooks ads
- Managing Google AdWords
- And more
All of these skills can be extremely valuable to you in the future. Of course, as you continue as a blogger, these skills can make your work more effective and more profitable. But they can also open up new doors for you in other ways. I know several people who have advanced their careers and found new job opportunities because of the skills they developed by starting a blog on the side.
Starting a blog can be a great way to get exposure, and you can benefit from that exposure in many ways. It could lead to new job opportunities, increase the rates that you’re able to charge for your services, or open any number of unexpected doors. Some bloggers have landed book deals as a result of exposure they got from their blog.
7. To Grow Your Network
Networking is an important part of blogging, and being well connected can help you in so many different ways.
Your network can only help with growing your blog, but it can also lead to other professional and personal opportunities.
Having a blog can be great for opening up more doors for networking. As a blogger, you’ll have a platform that many others want to tap into, and that means there will be plenty of possibilities to connect with other people and businesses, and many of them will find you without any effort on your part.
8. A Creative Outlet
Although there are plenty of ways to make money and advance your career through a blog, that may not be a motivating factor for you. A blog can also serve as a creative outlet that is fun to work on and gives you a nice break from other aspects of a hectic life.
9. To Help Others
So far, all of the reasons I’ve covered have been self-centered. There is nothing wrong with being motivated by making money or any of the other things on this list, but your blog can also be extremely helpful to others as well.
It’s possible that your primary motivation for starting a blog is to be able to help others in some way. Maybe you’ve been through a particular struggle and you can help others who are dealing with something similar.
While many of these reasons are common motivating factors for new bloggers, we’re all different and we’re all motivated in different ways. Regardless of the reasons why you want to start a blog, the most important first step is simply to get started.